Author: larissa

Why Outsource Your Literature Fulfillment?


Literature fulfillment is a necessary component to any sales and marketing strategy. As pervasive as the web is, many companies still require tangible materials to arrive in good condition in the hands of their sales team, channel partners, customers and key prospects.

For some, keeping an in-house inventory of magazines, various-sized direct mail pieces, postcards, folders, brochures, binders and other assorted marketing materials seems like the best way to manage sales literature distribution. But is it really?

Have you explored outsourcing literature management and distribution?

At Fulco Fulfillment, Inc. we’ve yet to meet a client who wasn’t pleasantly surprised by the significant advantages of moving their literature fulfillment off-site to our warehousing and distribution facility.

We can manage all of the picking and packing and order management more cost efficiently than internal mail departments. Considering the worker hours that are required to run an efficient in-house fulfillment operation, and the floor space that could be utilized for more profitable purposes, outsourcing makes perfect sense for many of the leading B2B and B2C companies in the mid-Atlantic and Northeast.

In addition, our state-of-the-art order management system can save your business time and money with online access, including inventory inquiries, placing orders, managing order approval, checking the shipping status of those orders and running many unique reports as well.

By outsourcing your literature fulfillment to Fulco Fulfillment, Inc. you will not only improve the quality and consistency of support for your sales team in the field or in the home office, you will also:

  • Lower costs overall
  • Speed up distribution
  • Save valuable office space for more revenue generating activities

Fulco Fulfullment Inc. specializes in helping large organizations distribute products and marketing materials faster and at a lower cost.

How does outsourcing literature fulfillment save money for our clients?

For beginners, think of the material costs required to run an in-house mail distribution operation. You have to constantly be on top of ordering more supplies and then storing them; and you’re captive to the whims of the automation and printing equipment that is supposed to streamline your operation. We already have all of this technology in house and we are constantly replenishing our stocks of envelopes, wraps, boxes and other fulfillment materials, in effect spreading the costs out to the benefit of all of our customers.

Furthermore, the Fulco Fulfillment, Inc. team is:

  • Fully informed and up to date on all postage and freight costs, and can recommend the best solutions for all of your literature distribution needs leading to significant costs savings.
  • Highly experienced with real-time inventory control systems and equipped with state-of-the-art barcode scanners, presort software to ensure your list is clean by running it through address correction services, USPS National Change of Address (NCOA), postal presorting and other critical technologies.
  • Solutions oriented in everything we do. We help our clients plan and enact sophisticated marketing campaigns and then support them every step of the way by picking, packing and shipping with no hassles and better results.

If time is money, bank on Fulco Fulfillment, Inc.

How many worker hours does it take for your internal fulfillment team to process and distribute time critical mailings and distributions to your end users? Moreover, how scalable are your personnel resources when demanding time frames and deadlines dictate quick turnarounds?

When you outsource your literature fulfillment to us, you can be certain that we have the worker power on hand to get the job done on time and within budget whether the project calls for regular turnaround or a rush situation. If your answer to an all-hands-on-deck scenario is to move staff from their billable roles to lend a hand with picking, packing and shipping, your business could benefit greatly from working with a partner like Fulco Fulfillment, Inc.

Our experienced fulfillment project managers are the best in the business.

When you transfer your literature fulfillment to us, you can be sure that the people who will be managing your account have the necessary. Our management team has been helping our clients succeed and grow for over 20 years. Your dedicated project manager will become a key part of your team, and will help you navigate the entire process from ordering materials to shipping them out the door.

Visit our 161,000 sq. ft. fulfillment center in NJ.

We invite you to come visit our offices and fulfillment center, conveniently located in Dover, NJ. You’ll see for yourself how well-organized, detail-oriented fulfillment services and warehousing can have an immediate impact on your sales and marketing processes. To schedule an appointment and get a free quote for your literature fulfillment, call 973.361.1700.


Why You Need a Fulfillment Company with Direct Mail Capabilities


Email lists are considered gold by many marketers. But are they really? Especially when they are compared to direct mail marketing lists? When you consider that as many as 78 percent of people will unsubscribe from company email lists if contacted too frequently*, one can argue that the value of all of those names falls far short of the expense that was required to collect them.

Direct mail, while often overlooked in this increasingly digital world, still holds a lofty place in the minds of marketers who know how to use direct mail to their advantage.

Turning direct mail marketing into a powerful revenue generator

An effective direct mail strategy is among the most important assets you have when it comes to building and managing a business in which goods and services are sold. Corporate marketing directors in NY, NJ, PA and CT know, when done correctly, direct mail marketing can be an invaluable tool in helping them achieve their sales goals. With Fulco Fulfillment, Inc.’s help, we can do the same for you.

Identify your potential direct mail audience

Like anything else, before you begin your marketing campaign your team should be laser focused on your target audience’s needs and preferences. What is the main priority of those who would most likely benefit from your product? Knowing your audiences and their needs is crucial when you are planning your direct mail sales pieces.

The Major Keys to Direct Mail Marketing Success:

Tracking your direct mail campaigns

Are you using an automated marketing solution to track your typical inbound efforts? Make the most of your direct mail campaigns by tracking your responses and results so you can evaluate which offers are working well and which are not. Fulco Fulfillment, Inc. can set-up your direct mail campaigns to be scheduled for automatic release weekly, monthly, quarterly, or whatever suits your business needs so you can channel your mail piece recipients to your call center or your online presence, whether that includes your website, Facebook, YouTube, etc.

Keep it visual, make it powerful

Do you recall the main message of the last overly narrative brochure you read? Probably not. That’s why it’s important to include relevant imagery in your pieces that convey the benefits of the products, services or events your company is offering.

But an image alone won’t necessarily make the sale. To ensure greater readability when it comes to copy, make sure you stay away from long sentences and big blocks of text. Your readers’ eyes want to scan your direct mail piece quickly. Keeping copy brief and focused on the offer is what grabs attention best and leads to more conversions.

Your readers’ eyes want to scan your direct mail piece quickly. Keeping copy brief and focused on the offer is what grabs attention best and leads to more conversions.

Ultimately, the goal is to create something that makes your competition pale in comparison. A creative, smartly designed direct mail campaign will help you stand out from the boring mailings that your prospects automatically ignore. Presenting something different and unique in comparison to your competitors will help set you apart and deliver your sales pitch effectively and economically.

Target those who check their mail and are not addicted to online platforms

No matter how interesting or compelling the images and messages are in your mailings, it means nothing if your audience won’t ever see them in the first place. Let Fulco Fulfillment, Inc. put direct mail marketing automation to work for you. We can help you send your mailers to audience members and increase interest in your company’s products and services.

Capture the data and put it to work for your business

You will never know how effective your direct mail services are if you don’t track how well your mailings are performing. Give your direct mail campaign a unique identifier (such as an offer code or specific phone number with a unique extension) that will enable you to track the responses when they arrive back at your website or connect via a special customer service phone number. This will help you keep track of those customers who are interested in your offer.

Most importantly, you want your audience to arrive at the destination you set for them so you can take the next step in your automated marketing or sales process. If you are not doing the proper planning up front to capture the data you need you will have acquired little value moving forward as you plan your next direct mail marketing campaign.

Direct Mail Marketing and Fulfillment services: A powerful combination

If you’re serious about direct mail, you need a partner who can meet your needs every step of the way. From warehousing and fulfillment services to storage solutions and inventory tracking, Fulco Fulfillment, Inc. consistently tops 99% performance accuracy and on-time shipment. Moreover, we closely monitor all the metrics involved to ensure your direct mail marketing programs deliver the goods whether their ultimate destination is your sales force or direct to your customers and prospects.

And we don’t stop there.

We have the expertise and the resources to handle all of your printing, folding, finishing and distribution needs as well, whether you’re mailing to a nationwide or regional audience, or a more localized market. If you’re part of a corporate marketing department or just getting your start-up off the ground, our highly efficient solutions and low storage and fulfillment costs will help get your mailing off on the right foot from the very beginning with services such as:

  • inkjet addressing
  • folding
  • insertion
  • tabbing/wafer-sealing
  • stamping and labeling
  • match mailing
  • shrink wrapping
  • co-mingling
  • mail preparation and sorting
  • heat sealing
  • hand assembly
  • spot gluing

For nearly 20 years we’ve provided our clients with the knowledge and expertise required to successfully execute and deliver direct mail campaigns to the post office on time and with everything in proper order.

Count on us for cost-effective, complete direct mail services and distribution

When done right, direct mail can be a powerful revenue generator—and the experienced pros at Fulco Fulfillment, Inc. know what it takes. We’ve helped our clients make the most of cost-effective direct mail through 99+% performance and distribution accuracy and superior tracking capabilities. Whether your next mailing is a stand-alone or needs to work hand-in-hand with your multimedia campaigns, our technology and reporting capabilities makes us the smartest choice for direct mail services and distribution.

To learn more, fill out our contact form for a free quote or give us a call at 973-361-1700. We can help you reach your target audience quickly and efficiently.

* Source: https://emailmonks.com/blog/email-marketing/email-marketing-statistics/


For Nutraceutical Order Fulfillment, Fulco Fulfillment, Inc. is the Partner of Choice


More American consumers than ever subscribe to the healthy benefits provided by nutraceuticals, vitamins and nutritional supplements. That’s why it’s important to make sure your nutraceutical order fulfillment is handled by a trusted and experienced partner who understands nutraceutical warehousing and inventory control, ecommerce nutraceutical fulfillment, print production and nutraceutical direct mail. Fulco Fulfillment, Inc. can seamlessly fulfill your nutraceutical orders from our large fulfillment warehouse conveniently located in Dover, New Jersey.

Nutraceutical order fulfillment managed with the ultimate care

Nutraceuticals and vitamins have become an integral part of many consumers’ diets. At Fulco Fulfillment, Inc. fulfilling orders for nutraceutical, supplement and vitamin manufacturers, marketers and clients is a specialty. We handle each product with great care and keep track of it from beginning to end, ensuring that your products are delivered to your customers in an organized and stress free manner. The following outlines how Fulco Fulfillment, Inc. can help you with your nutraceutical order fulfillment needs.

End-to-End tight controls for nutraceutical fulfillment

Most important to your business, once your products enter our warehouse, Fulco Fulfillment, Inc. ensures that your supplements, vitamins and any other related products or accompanying literature will arrive safely at your customers’ doorsteps. Every step of our fulfillment process is designed to be executed flawlessly and efficiently to make your budget go further.

We are expert in every aspect of fulfillment services. Our warehouse is equipped with state-of-the-art technology to precisely manage your customers and order data, including pick/pack and shipping, and even emailing shipping confirmations. Our warehouse management system is capable of tracking your inventory by lot number and expiration date so you can more easily manage product rotation and any product recalls. At our warehouse we will also process any orders along with returns and exchanges that may occur throughout the product transaction. Fulco Fulfillment, Inc. takes care of every one of your products’ shipping, storing and logistics needs as they arise.

Why choose Fulco Fulfillment, Inc. for nutraceutical order fulfillment?

Nutraceutical warehousing and inventory control

Fulco Fulfillment, Inc. takes care of any piece of product tracking along with storing and data needs by culminating and coordinating a variety of e-commerce systems. Our e-commerce systems include inventory systems, customer management systems, data management systems and sales tracking. Fulco Fulfillment, Inc. is here to make sure that no piece of your nutraceutical inventory is out of place.

Nutraceutical order fulfillment – fast and seamless

Our experienced team at Fulco Fulfillment, Inc. makes sure that each and every order is accurate and complete with a turnkey, pick/pack and ship operation with assigned barcodes that help make sure each product is accurately tracked and organized. All products are constantly monitored in the inventory system to make sure that all pieces of data and reporting are timely and precise in real time.

E-Commerce order fulfillment

Our hassle-free e-commerce order fulfillment process will free up your time and allow you to focus on other important areas of your business. We can also work with your existing e-commerce fulfillment infrastructure and help you manage that as well. Whichever e-commerce platform you choose, once the order is received our automated shipping management system prints labels and pick tickets. Shipping is fast and efficient. Shipping options are predetermined by each client’s business rules, and delivery methods are chosen to make sure your customers receive their orders quickly.

Print production

At Fulco Fulfillment, Inc. we can save you time and money by expertly coordinating any and all printing needs that you may have. Many of our national clients rely on Fulco Fulfillment, Inc.’s expertise to manage print production and document logistics making us their “go-to” solution for printing and production.

Nutraceutical direct mail

Fulco Fulfillment Inc. has its own direct mail platform ensuring that your products and marketing materials reach the right audience. When you want to ship additional promotional and support materials along with your orders we will make sure any additional inserts such as flyers, catalogs, post cards, coupons, etc. are added to each shipment so you can build brand loyalty with your consumers and introduce them to new products that they might be interested in.

Contact us about nutraceutical order fulfillment

We would love to help you with all of your nutraceutical order fulfillment needs. To learn more give us a call at 973-361-1700 or fill out our contact form.