Entrust Your Print Management Services to FFI

At Fulco Fulfillment Inc. (FFI), we have a wide variety of clients, each with unique products and services. Many of our customers have a need for associated print management in conjunction with the fulfillment services we offer.

These services include:

Marketing Collateral

From a thank you note to a health product package flat, we can handle the printing and storage of printed marketing materials that support your business needs. Additionally, we also manage print-on-demand (POD) programs that tie together your fulfillment campaigns.

Direct Mail Print Management

Postcards, self-mailers, and envelope mailings are still a prominent method for reaching your clients. Direct mail has made a comeback, and demand is returning to pre-pandemic volumes. FFI has many years of experience with both smaller digital print runs and larger offset runs.

Direct mail continues to be a successful method of marketing to reach your customer. Trying to maximize the content you get in front of your client? Include a custom insert, or try trending interactive techniques. Marketers know that it is essential to give customers an engaging brand experience. Try getting the attention of the recipient by encouraging an immediate response to your offer with interactive technology. For example, “Scan the QR code to donate now!”

Why the big rise in postcards?

Postcards have become a more popular method of direct mail. The smaller size makes it a faster, easier read. Also, eliminating the need for an envelope lowers printing and postage costs.

Branded Packaging

While we store many boxes in various shapes and sizes, many of our customers are looking for unique packaging printed with their brand or product images. We help you find the most cost-effective solution especially in today’s challenging raw materials market with supply chain issues. By sticking with a standard size your packaging will be less expensive.

Some popular standard structures include:

  • Regular slotted boxes
  • Roll end tuck boxes
  • Tuck top boxes
  • Corrugated packaging
  • Shipping pouch

FFI Can Handle All of Your Print Management Needs

Whether you’re looking for a custom branded shipping pouch, a special shaped cardboard box, or a unique sample carton, we have the solution for you.

In today’s ever-changing world, FFI has decades of experience bringing results for our customers. We are here to help your success as well – let’s print together. Contact FFI to learn how we can handle all of your specific print management needs.

Why You Need a Fulfillment Company with Direct Mail Capabilities

Email lists are considered gold by many marketers. But are they really? Especially when they are compared to direct mail marketing lists? When you consider that as many as 78 percent of people will unsubscribe from company email lists if contacted too frequently*, one can argue that the value of all of those names falls far short of the expense that was required to collect them.

Direct mail, while often overlooked in this increasingly digital world, still holds a lofty place in the minds of marketers who know how to use direct mail to their advantage.

Turning direct mail marketing into a powerful revenue generator

An effective direct mail strategy is among the most important assets you have when it comes to building and managing a business in which goods and services are sold. Corporate marketing directors in NY, NJ, PA and CT know, when done correctly, direct mail marketing can be an invaluable tool in helping them achieve their sales goals. With Fulco Fulfillment, Inc.’s help, we can do the same for you.

Identify your potential direct mail audience

Like anything else, before you begin your marketing campaign your team should be laser focused on your target audience’s needs and preferences. What is the main priority of those who would most likely benefit from your product? Knowing your audiences and their needs is crucial when you are planning your direct mail sales pieces.

The Major Keys to Direct Mail Marketing Success:

Tracking your direct mail campaigns

Are you using an automated marketing solution to track your typical inbound efforts? Make the most of your direct mail campaigns by tracking your responses and results so you can evaluate which offers are working well and which are not. Fulco Fulfillment, Inc. can set-up your direct mail campaigns to be scheduled for automatic release weekly, monthly, quarterly, or whatever suits your business needs so you can channel your mail piece recipients to your call center or your online presence, whether that includes your website, Facebook, YouTube, etc.

Keep it visual, make it powerful

Do you recall the main message of the last overly narrative brochure you read? Probably not. That’s why it’s important to include relevant imagery in your pieces that convey the benefits of the products, services or events your company is offering.

But an image alone won’t necessarily make the sale. To ensure greater readability when it comes to copy, make sure you stay away from long sentences and big blocks of text. Your readers’ eyes want to scan your direct mail piece quickly. Keeping copy brief and focused on the offer is what grabs attention best and leads to more conversions.

Your readers’ eyes want to scan your direct mail piece quickly. Keeping copy brief and focused on the offer is what grabs attention best and leads to more conversions.

Ultimately, the goal is to create something that makes your competition pale in comparison. A creative, smartly designed direct mail campaign will help you stand out from the boring mailings that your prospects automatically ignore. Presenting something different and unique in comparison to your competitors will help set you apart and deliver your sales pitch effectively and economically.

Target those who check their mail and are not addicted to online platforms

No matter how interesting or compelling the images and messages are in your mailings, it means nothing if your audience won’t ever see them in the first place. Let Fulco Fulfillment, Inc. put direct mail marketing automation to work for you. We can help you send your mailers to audience members and increase interest in your company’s products and services.

Capture the data and put it to work for your business

You will never know how effective your direct mail services are if you don’t track how well your mailings are performing. Give your direct mail campaign a unique identifier (such as an offer code or specific phone number with a unique extension) that will enable you to track the responses when they arrive back at your website or connect via a special customer service phone number. This will help you keep track of those customers who are interested in your offer.

Most importantly, you want your audience to arrive at the destination you set for them so you can take the next step in your automated marketing or sales process. If you are not doing the proper planning up front to capture the data you need you will have acquired little value moving forward as you plan your next direct mail marketing campaign.

Direct Mail Marketing and Fulfillment services: A powerful combination

If you’re serious about direct mail, you need a partner who can meet your needs every step of the way. From warehousing and fulfillment services to storage solutions and inventory tracking, Fulco Fulfillment, Inc. consistently tops 99% performance accuracy and on-time shipment. Moreover, we closely monitor all the metrics involved to ensure your direct mail marketing programs deliver the goods whether their ultimate destination is your sales force or direct to your customers and prospects.

And we don’t stop there.

We have the expertise and the resources to handle all of your printing, folding, finishing and distribution needs as well, whether you’re mailing to a nationwide or regional audience, or a more localized market. If you’re part of a corporate marketing department or just getting your start-up off the ground, our highly efficient solutions and low storage and fulfillment costs will help get your mailing off on the right foot from the very beginning with services such as:

  • inkjet addressing
  • folding
  • insertion
  • tabbing/wafer-sealing
  • stamping and labeling
  • match mailing
  • shrink wrapping
  • co-mingling
  • mail preparation and sorting
  • heat sealing
  • hand assembly
  • spot gluing

For nearly 20 years we’ve provided our clients with the knowledge and expertise required to successfully execute and deliver direct mail campaigns to the post office on time and with everything in proper order.

Count on us for cost-effective, complete direct mail services and distribution

When done right, direct mail can be a powerful revenue generator—and the experienced pros at Fulco Fulfillment, Inc. know what it takes. We’ve helped our clients make the most of cost-effective direct mail through 99+% performance and distribution accuracy and superior tracking capabilities. Whether your next mailing is a stand-alone or needs to work hand-in-hand with your multimedia campaigns, our technology and reporting capabilities makes us the smartest choice for direct mail services and distribution.

To learn more, fill out our contact form for a free quote or give us a call at 973-361-1700. We can help you reach your target audience quickly and efficiently.

* Source: https://emailmonks.com/blog/email-marketing/email-marketing-statistics/

Optimizing Your Marketing Communication Outlets

In this highly competitive economy, marketing communication professionals get an edge by reducing the costs of their services.

The experts at Fulco Fulfillment Inc. have proven strategies for marketing communication optimization.

A Marketing Communication Optimization process will:
  • Increase the effectiveness of communication at your business.
  • Increase the efficiency of communication at your business.
  • Ensure compliance with all privacy and security rules and regulations.

First, we complete a comprehensive analysis of your marketing materials and answer these questions:

  • Are they readily available?
  • Do they reach your target audience?
  • Do they help you meet your sales goals?

Outsourcing these materials can help you meet your goals.

Fulco will help you reduce all the costs associated with your communication materials including printing, fulfillment and storage. We can help you choose the most cost-effective printing option: traditional offset printing or digital (print on demand). We also take into account factors such as:

  • Quantity in stock
  • Usage History
  • Expected Life and Future Usage
  • Format
  • Production Options
  • Objective of Communication

We use your usage history to predict future usage and set the right understock notification level. We reduce your stress by sending automatic emails alerting you when inventory is low and it’s time to reprint or reorder.

Marketing communication optimization is a comprehensive solution.

For full benefit, here are some things to take into account:

  • An objective of communication with complex documents with a total annual usage of under 1,000 pieces.
  • Use simple documents that have an annual usage of under 5,000 pieces.
  • Having documents with unknown usage patterns and/or frequent changes.
  • Documents that have reached the end of high usage but need to be retained for reference.
  • Review products that are about to enter back-order status.

We also evaluate client communication streams for effectiveness and efficiency. Personalized sales packages can increase response rates, so choosing this option may be a good return on your investment.

Other factors to consider:

  • Documents that are about to enter back-order status.
  • Usage volume and lifespan.
  • The target audience and purpose.
  • Personalization requirements that include variable content and text.
  • The types of delivery method(s).
  • The Design Constraints.
  • Your production options.
  • The best practices.
  • Your competitors’ methods of communication.
  • Cost optimization.

After this evaluation is complete, the type of production techniques that will best suit your pieces will become clear.

Fulco Fulfillment Inc. can produce your organization’s marketing materials to the best effect in the most cost-effective way. Let FFI optimize your marketing communication! Find out more by calling 973-361-1700.